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Why?

 

Every strategy execution should be as robust as the strategy. Why? Regular review of business strategies based on acquired market environment insights enables companies to drive sustainable growth and continue staying relevant for current and future customers. No matter if corporate strategies undergo small adjustments or substantial changes; to make them fly and achieve the desired effect, they require purposeful execution. 

 

That's where Acomms comes in, that's where our client collaboration journey starts, that's where strategy communication and engagement become integral components of our client's long-term success. 

What?

 

Every transformation is unique and so is its implementation. During my career, I have successfully developed and led implementation of several change communications strategies, as part of global transformation programs. I supported leadership and communications teams and worked closely with business strategists, subject matter experts and human resources teams to ensure successful outcomes, such as digital transformation, technology and science innovation related initiatives, strategy execution through balance scorecard, closing, moving and building new R&D sites, sourcing, leaders empowerment and employee engagement, embedding new culture and living company values. Last, but not least also talent attraction, retention and further development as well as securing access to strategic capabilities.

To drive strategic communication and always be a step ahead, I use my toolbox:  
- development and execution of transformation communications strategy and plan as per business case,
- strategy storytelling and key messages framework,
- communications channels establishment,
- union negotiations and employee representative material development,
- stakeholder assessment, plan and management packages,
- coaching and Q&A documents for leaders,
- town halls for employee communication, F2F and digital engagement activities,
- impact measures and lessons learned.

Post transformation business case reviews often confirm positive trend in employee engagement scores, which in many cases reach higher rates compared to periods prior to the announced changes.

Martina Andreasson
Strategy communication
Strategy execution through engaging communication

To whom?

 

My clients are global, innovation-driven life science and healthcare companies, embracing customer-centricity, digitalisation and sustainability. My service offerings turn to Chief Executive Officers, Chief Finance Officers, Chief Human Resources Officers, Chief Brand & Communications Officers, but also Executive Leadership Teams, Program Management Offices (PMOs) and Steering and Government Committees. 

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